Samantha Hubay

Senior Content Writer

Strategic writer, editor, and marketer with 8+ years of creative experience. I connect people with what matters most to them.

April 23rd, 2026

LG CreateBoard®: Show Me

Campain promoting LG's interactive digital whiteboard for classrooms and beyond. To generate more engaged leads, we built a tutorial hub that demonstrated the full potential of CreateBoard by highlighting very specific, unique ways it can impact the classroom.

April 23rd, 2026

Advance America: The Official Sponsor of Making it Work

Wide-reaching brand campaign to show borrowers that Advance America is on their side. Our idea was designed to show respect for our audience and how they are masters of making their finances work. To bring this idea to life, we created a campaign focused on how our customers “wear a lot of hats” to keep their finances, and their lives, moving forward.

Operation digital transformation: A guide to critical displays for government facilities

In this guide, we’ll explore the emerging trends Chief Information Officers (CIOs) in government can use to modernize technology and pursue true digital transformation across their organization. Plus, we’ll highlight the importance of digital strategic planning, the innovative technology that can help activate your plan, and how to get started.

Harness uninterrupted power: A homeowner's guide to understanding energy storage

Taking reusable bags to the grocery store. Swapping single-use plastics for refillable glass containers. Composting your biodegradable food scraps. There are so many ways to go greener at home. But if you’re truly ready to live a more sustainable lifestyle, it’s time to think about your home energy storage solution.

March 31st, 2024

Healthcare Innovation on Display

Did you know that in the United States, approximately 10% of women are contacted for further testing after an initial breast cancer screening?1 Of that 10%, however, only 0.5% receive a cancer diagnosis. That leaves 9.5% of tested women with a false positive exam—often accompanied by undue financial and emotional burdens.

At least, that’s how it used to be.

November 1st, 2023

LG MAGNIT: Make a Lasting Impression

Whether you’re welcoming guests to the hotel lobby, presenting in a board room, filming in a virtual production studio, analyzing data in a control room, or watching a new movie in your home cinema, your screen technology matters. You don’t want to simply deliver a message—you want to inspire awe and wonder.

Everyone loves a good story. Here's mine.

For over eight years, words have helped me put food on the table. They've challenged me. Rewarded me. Made me cry. Made me cringe. Made me laugh.

Writing is my career. But it's also a powerful gift that I was born to use.

And I love using it to connect people with brands, products, ideas, or stories they care about.

That might be all you need to know. But since you're still here, I'll divulge:

I'm happily married to my high school sweetheart.
I'm a musician (flute), singer (worship), and needle artist (cross stitch).
I have a Bachelor of Arts degree in Theatre Management and Arts Administration—an unusual but solid writing cornerstone.